- Category: Occidentalogy
- Written by William Bowles
Facebook transforms who you are, your likes, dislikes, beliefs and fantasies, all of it into a commodity that it alone owns, 600 million intimate profiles of people like you and me
Many moons ago, when the Web was still in its infancy I wrote that the way the Web was evolving led inevitably to the emergence of monopolies, whether of content or access to information. In the early days it was Portals, or the ‘place’ where you entered the Web eg, Netscape, Microsoft, CNN or whatever, that commanded ‘value’. Success, and hence an implied value, was measured in terms of ‘hits’ or to paraphrase, the proverbial ‘boots on the page’. It was assumed that advertising would be the revenue stream as users clicked on links and hopefully bought stuff.