- Category: Occidentalogy
- Written by William Bowles
“The fantasy of the faraway place, the fantasy of the skin, the fantasy of being somebody else” — John Berger, ‘Ways of Seeing’
Sometimes, and not often enough, insights, understandings and new ideas just pop into your mind, unbidden. How? I have no idea but as the brain apparently operates somewhere on the quantum level, figuring out how it happens I suspect is and always will be impossible. Somehow, watching television interferes with this process, specifically the bit (or is it bits?) of the brain that can distinguish between fantasy and reality.
So anyway I’m watching TV, flicking through the channels and come across yet another ‘reality’ show (if ever there’s case for misleading labeling this is it). This time it’s yet another refreeze of the courageous ‘entrepreneur’ genre called ‘High Street Dreams’ (BBC1, 10 May, 2010). Two families fight it out to launch their ‘brand’ on the High Street, that is to say in two giant shopping centers. One family is trying to launch a prepackaged burger called I think Muddy Feet or maybe that was the ‘brand’.